Writing an Ad That Sells

A good ad answers a buyer's questions before they ask, builds trust, and shows up in search. A few minutes on the words and photos pays off in faster, smoother sales.

Title with the words buyers search

Put the brand, model, size, and key spec in the title — that's what buyers type into search. "IKEA Malm 6-drawer dresser, white" beats "Dresser for sale". Specific titles surface in more searches and pre-qualify the people who click.

Describe honestly and completely

State condition plainly, list what's included, give exact dimensions or specs, and mention flaws upfront. Honesty isn't just ethical — it cuts wasted meetups with buyers who'd have balked in person, and it makes the buyers who do come ready to commit.

Set the terms clearly

Say the price, whether it's firm or negotiable, the pickup area, and accepted payment. Clear terms filter out time-wasters and set up an easy handover. End with a simple call to action ("message me to arrange pickup") so the next step is obvious.

Frequently asked questions

What should I include in a classifieds ad?
A searchable title (brand, model, size, spec), clear photos, an honest condition description, what's included, exact dimensions/specs, price and whether it's firm, pickup area, and accepted payment.
How do I write a title that gets clicks?
Lead with the specific brand, model, size, and key spec buyers actually search for — "IKEA Malm 6-drawer dresser, white" rather than "dresser for sale." Specific titles show up in more searches.
Should I mention flaws in my listing?
Yes. Stating flaws upfront builds trust, saves wasted meetups with buyers who'd balk in person, and means whoever shows up is ready to buy. Hiding wear backfires at the handover.
How do I avoid time-wasters?
Set clear terms — price, firm-or-negotiable, pickup area, payment method — and a specific call to action. Vague ads attract vague buyers; clear ones pre-qualify the serious ones.

Keep reading

How to Sell Your Stuff FastA listing that sells in a day and one that sits for a month differ in a few controllable…How to Price Your ItemPrice too high and it sits; too low and you leave money on the table. The right number c…Meeting Safely for an ExchangeThe handover is the one moment buyer and seller are face to face with cash and goods. A …The full guideClassifieds Guide